1. Spark conversations about migraine - There are 1 billion living with migraine and unfortunately millions are dealing with the disease in silence. Migraine is an invisible disease but purple sunglasses are used to get people to start conversations about the condition. By people sharing their experiences, others will feel less alone in their journeys.
2. Destigmatize the disease - For far too long migraine has been synonymous with "a headache". Migraine is a complex neurological disease that impacts nearly every body system. While it isn't deadly, the condition causes symptoms that rob people of their quality of life. Shades for Migraine gives people the platform to explain the true impact the disease has had on their lives. It is also an easy opportunity for people without migraine to learn about the condition and show they care about the people who live with it.
3. Educate and empower people with migraine - Nearly half of the people living with migraine are undiagnosed and therefore untreated or undertreated. Shades for Migraine is led by a coalition of organizations devoted to educating people on migraine and headache diseases. This campaign is a vehicle to lead people to better resources and care.

Achieving these goals starts with raising awareness. Please join us in participating in Shades for Migraine whether or not you live with the condition. With 1 in 7 people living with the disease, nearly everyone knows someone living with migraine.