Shades for Migraine is a social media awareness campaign by the Association of Migraine Disorders as a way to create buzz around a disease that affects more than 1 billion people worldwide. Every year, people living with migraine and their friends, families, and coworkers post pictures on social media wearing sunglasses on (and around) June 21, the longest day of the year. Participants use the hashtag #ShadesForMigraine and challenge others to take part to make the campaign go viral.
Sunglasses are a visual representation of an invisible symptom of migraine called photophobia or extreme sensitivity to light. This campaign is an opportunity for people to share their connection to migraine disease. Since 2017, 40-plus countries have participated with over 20 million people reached annually.
A coalition of more than 50 migraine-related organizations and bloggers have come together to promote Shades for Migraine to make the biggest impact.