What does it mean to be a Shades for Migraine Community Leader?

Being a community leader means you will spread the Shades for Migraine message within your community, equipped with resources provided by SFM. You will help educate and connect with people in your community to not only raise awareness about migraine disease but to introduce them to a world of resources that can help on their migraine journeys. This position will be needed from May 15 to June 21. You can also build a community “team” by working with friends, family, neighbors or coworkers to make a bigger impact or to lighten your workload.


Ideal Community Leader Traits

We are looking for at least two community leaders from every US state and at least 10 countries! Leaders should:

  • Have a passion for and understanding of migraine
  • Be willing to talk to new people
  • Be comfortable talking to the media (this is just a plus, not a requirement)

The SFM Community Leader Success Kit

Shades for Migraine is devoted to helping you make your outreach a success! All leaders will be provided with:

  • Bulk quantities of SFM sunglasses and educational handouts for giveaways
  • T-shirts and pens upon request
  • Marketing materials including sample social media posts, flyers, etc.
  • Fundraising platform and resources
  • Media resources
  • Training webinar - leaders will have a chance to meet one another, share ideas and get tips from the SFM team


How can Community Leaders spread the word?

  • Distribute sunglasses and resources in your workplace, healthcare centers, schools, churches, pharmacies, neighborhood, sporting events, concerts, kids sports games, on windshields, beaches, parks, shopping malls, etc.
  • Contact your local media to feature a story about migraine and Shades for Migraine
  • Hold a team fundraiser to represent your state
  • Share posts on social media
  • Host an event - Taking it to the Streets, yoga class, meditation, migraine-friendly cooking class, Q&A, etc.
  • Connect with your local politicians
  • Team up with the Migraine At School program

Options are endless, SFM welcomes your creative ideas for raising awareness!

Why Be A Community Leader?

Migraine is misunderstood, stigmatized and underrecognized. By speaking up about migraine, you may find many people in your area are being impacted by this disease. You will play a role in educating people on the prevalence of the disease and how severely people can be affected by it. You will help strengthen and grow the migraine community by inspiring others to speak out about their experiences and provide them with the reassurance that they are not alone. For those in your community that do not have migraine, you can help them better understand what life is like for the people in their lives that do have the disease.

The SFM Community Leader program is what you make of it. If you want a fun way to raise awareness for an important cause, this is it! Will you represent your state or country as a Shades for Migraine Community Leader? Apply now using the form below!

"This was such a great and fun experience while also making a difference and advocating. I am so happy and excited and it is truly an honor to be a part of the community leader team. I'm really looking forward to next year and have already started to plan!"  - Marley R. - 2021 Community Leader

"This is such an amazing cause and being an ambassador made me feel like part of something bigger which was nice to have back after 14 years of chronic illness taking things away." - Danielle R. - 2021 Community Leader

Application period is now closed.

If you would like to learn more about being a community leader please email