What does it mean to be a Shades for Migraine Community Leader?

Become a community leader, championing the Shades for Migraine (SFM) message throughout your neighborhood with the powerful tools provided by SFM! You will help educate and connect with people in your community to not only raise awareness about migraine disease but to introduce them to a world of resources that can help them throughout their migraine journey.

The Community Leader Program runs from March through July. Invite your community and build your own team by working with friends, family, neighbors or coworkers to make a bigger impact.

Why Be A Community Leader?

Migraine is misunderstood, stigmatized, and under-recognized. By speaking up about migraine, you may find many people in your area are being impacted by this disease. You will play an important role in educating people on the prevalence of the disease and how severely people can be affected by it. You will help strengthen and grow the migraine community by inspiring others to speak out about their experiences and provide them with the reassurance that they are not alone. For those in your community who do not have migraine, you can help them better understand what life is like for the people in their lives who do have the disease.

The Community Leader Program is your opportunity to do something extraordinary. Join us to help raise awareness for this very important cause!  

Community Leader Application

The application period for the Community Leaders Program is currently closed but will open again for the 2025 campaign.

Each year, we look for a diverse team of Community Leaders from every corner of the globe.

Leaders should:

  • Have passion and enthusiasm for raising awareness about migraine 
  • Be willing to dive into conversations with new faces, armed with exceptional interpersonal skills (media experience is a plus!)
  • Have creativity, professionalism, and top-notch communication abilities
  • Spearhead and participate in community events

Stay up to date with news and information by following Shades for Migraine on social media and signing up for our newsletter.

Requirements for Community Leaders

To be a SFM Community Leader we ask that you fulfill the following requirements.

  • Attend a virtual Community Leader training
  • Commit to at least one of the following categories:
    • Events - Participate in a SFM-led community event or create your own!
    • Media/Local Leaders - Reach out to local media to feature a story about migraine and/or Shades For Migraine. Contact your local leaders to see if you can get a proclamation in your city or state for “Migraine and Headache Awareness Day/Month” in June. Ask local leaders and media to post/participate in SFM. 
    • Volunteer - Volunteer your time and visit places in your community to drop off shades and spread awareness about migraine. Encourage everyone to wear their shades on June 21st and post about it on social media. 
  • Complete a post-event survey to share the success of your work.
  • Help raise awareness for migraine and have fun while doing it!

Remember to take pictures and tag #ShadesForMigraine on social media to increase awareness!

"This was such a great and fun experience while also making a difference and advocating. I am so happy and excited and it is truly an honor to be a part of the community leader team. I'm really looking forward to next year and have already started to plan!"  - Marley R. - 2021 Community Leader

"This is such an amazing cause and being an ambassador made me feel like part of something bigger which was nice to have back after 14 years of chronic illness taking things away." - Danielle R. - 2021 Community Leader

The SFM Community Leader Success Kit

Shades for Migraine is devoted to helping you make your outreach a success! All leaders will be provided with:

  • Bulk quantities of SFM sunglasses and educational handouts for giveaways
  • T-shirts and pens upon request
  • Marketing materials including sample social media posts, flyers, etc.
  • Fundraising platform and resources
  • Media resources
  • Training webinar - Community Leaders will have a chance to meet one another, share ideas and get tips from the SFM team, past leaders and each other.


How to spread the word

  • Distribute sunglasses and resources in your workplace, healthcare centers, schools, places of worship, pharmacies, neighborhoods, sporting events, concerts, beaches, parks, etc.
  • Contact your local media to feature a story about migraine and SFM
  • Submit a SFM Letter to the Editor in local, state, or regional papers
  • Hold a team fundraiser to represent your state
  • Share posts and videos on social media
  • Host an event - Yoga class, meditation, migraine-friendly cooking class, Q&A, etc.
  • Connect with your local politicians
  • Have a table at or attend a community event, farmer’s market or festival
  • Team up with the Migraine At School program
  • Partner with a local restaurant for a fundraising day
  • Add Shades for Migraine Day to community calendars
  • Post an SFM article on local Patch websites
  • Create a state “Migraine and Headache Awareness," or "Shades for Migraine Day” Proclamation 

The options are endless! Shades for Migraine welcomes your creative ideas and is a resource for supporting every step of your journey!

Additional questions? Please email